"Wobbles the Mind" (wobblesthemind)
07/03/2017 at 10:41 • Filed to: Honda
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"Wobbles the Mind" (wobblesthemind)
07/03/2017 at 10:41 • Filed to: Honda | 1
| 14 |
Im wondering if there is a translation glitch here. In the US, words tend to have an equal and opposite meaning. Hey, we love sarcasm and exaggeration and our language reflects that! The term “dreams” can be a childish fantasy (immature) or an inspired aspiration which people are driven towards. A pursuit of what makes you happy, I guess.
“Earth” has a negative hippy/environmental extremist connotation as well as a positive implication that someone has an understanding of how civilization and the environment can work together towards a sustainable and successful future, which is an interdependent perspective (oh, so mature).
That leaves me to wonder if “Earth Dreams” in the original Japanese doesnt sound childish and lame. Maybe the setup is more of a wordplay...
Earth Dreams
Earth Fantasies
Earth Aspirations
Eco Aspirations
Natural Aspirations
“Naturally” Aspirated
Honda: “Naturally, we have aspirations to drive civilization towards a better, brighter, and sustainable future. This technology is the vehicle that will get us there. We present to the world...Earth Dreams Technology!”
US: *raspberry* “Ha, Laaaaame!!”
But maybe it’s a set of clever and ironic puns on the term “naturally aspirated.” If thats the case then Earth Dreams are kinda neat. Still not cool though!
ttyymmnn
> Wobbles the Mind
07/03/2017 at 10:43 |
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user314
> Wobbles the Mind
07/03/2017 at 11:10 |
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It sounds better in the original Klingon Japanese.
bhtooefr
> Wobbles the Mind
07/03/2017 at 11:19 |
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Except there’s quite a few turbocharged Earth Dreams engines.
I suspect the translation being poor into US English is cultural, not linguistic. We are talking about a home market in which the four best selling cars, from memory, either have an available hybrid that’s driving most of their sales (Nissan Note, which we know as the Versa Note, and the Toyota C-HR), or are hybrid only (Prius and Aqua, which we know as the Prius c).
JQJ213- Now With An Extra Cylinder!
> Wobbles the Mind
07/03/2017 at 11:49 |
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I love going around to people at car meets and asking if they want to see my Earth Dreams though!
CaptDale - is secretly British
> Wobbles the Mind
07/03/2017 at 11:50 |
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Maybe it is a jab at Mazda’s Skyactiv
Liam Farrell
> Wobbles the Mind
07/03/2017 at 12:12 |
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VenusNightmares
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Wobbles the Mind
> Liam Farrell
07/03/2017 at 12:17 |
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No one has called me by my stage name in years!
B/Xmrrmvr
> Wobbles the Mind
07/03/2017 at 12:22 |
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This is the company that came up with “Super Handling”-AWD.
Zipppy, Mazdurp builder, Probeski owner and former ricerboy
> CaptDale - is secretly British
07/03/2017 at 12:23 |
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i think its been around longer than Skyactiv.
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Zipppy, Mazdurp builder, Probeski owner and former ricerboy
> CaptDale - is secretly British
07/03/2017 at 12:23 |
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i think its been around longer than Skyactiv.
Ash78, voting early and often
> CaptDale - is secretly British
07/03/2017 at 12:40 |
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At first, I thought that was their engine start/stop tech, but it turns out they’re all doing it now. Another stupid one: Blue Efficiency, which was one of Mercedes’ many names for Diesel, hoping you wouldn’t notice it was powering a 6,000# SUV. Or something.
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Ash78, voting early and often
> Wobbles the Mind
07/03/2017 at 12:42 |
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True story, bro, but I’m only telling it once. I never heard of Earth Dreams because Honda makes it conspicuously absent in most of their marketing. I sent an oil sample to Blackstone Labs a few weeks ago and it came back labeled as “Honda Odyssey 3.5L iVTEC Earth Dreams” and I sent them an email basically saying I didn’t get their joke (they’re pretty funny people). They very seriously and confoundedly replied to me explaining it was Honda’s own name.
I agree, it’s stupid. But I think “Dream” is a dumb word in marketing. The 787 Dreamliner is probably the worst example.
Trevor Slattery, ACTOR
> user314
07/03/2017 at 13:54 |
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Yeah, I am clinging to this. Back when I was a kid and raced BMX bikes one of the cooler bikes to push was Kuwahara. Everyone loved the name.
Then we found out the translation.
It was
mulberry meadow
or something. Massive letdown.
McMike
> Wobbles the Mind
07/03/2017 at 14:13 |
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